Media Success

Barclays New Futures has introduced the Barclays brand to young people across the UK in a positive community context. 

The sponsorship enables young people and their schools to make a real difference in their community.  Kallaway’s media relations has enabled the Barclays brand to be seen in powerful and compelling ways and be associated with providing opportunity, supplying benefit and enhancing lives. 

To date, over 3,000 press articles and 300 radio packages have been secured.

School media packs
Kallaway works with each award winning school to develop their own media relations activity.  This enables the school to communicate the value of their Barclays New Futures project within their community and to stakeholders for the lifetime of the project and beyond.

Click on press cutting to read details