Kallaway developed an event called Youth Music Live at the Hard Rock Café to launch the charity to corporate prospects, politicians and celebrities. 200 guests enjoyed specially created cocktails and canapés whilst being entertained by talented young musicians who have been supported by Youth Music.

Famous husband and wife voice coaches Carrie and David Grant hosted the event and, under Kallaway's direction, helped to create an informal, party-like atmosphere to best communicate the Youth Music brand.

Young Ambassadors addressed the guests, speaking passionately about how Youth Music had raised their aspirations and empowered them to be a voice for other young people in their community.

Kallaway recommended this unusual but highly successful choice of venue which was the ideal setting for a bespoke musical event and enabled young people and influential guests to feel at ease and integrate.

Kallaway managed all aspects of the event from guest list to production and performance and has secured interest from a number of blue-chip organisations.