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Barclays
new futures
Research by Barclays,
through MORI and consultation
with employees, found
that developing the
training and education
skills of young people
should be a top priority
for future community
related investment.
By encouraging young
people to engage with
challenging issues
in their communities,
Barclays recognised
that it could facilitate
skill development
while improving people’s
lives.
Barclays charged Kallaway
with the development
and implementation
of a national programme
that would achieve
these goals. In consultation
with DfES,OfSTED and
Community Service
Volunteers (CSV), Kallaway
created Barclays New
Futures– the
UK’s largest
educational sponsorship
programme.
Barclays New Futures
awards £1m in
funds to schools around
the country to support
student-led activities
in their communities.
The activities must
enable the students
to address important
social issues relevant
to them. Each year,
Kallaway develops
application materials,
invites schools to
apply for the awards,
and coordinates the
judging of the applications.
The winning projects
are run in collaboration
with CSV’s education
advisers.
Examples of successful
programmes include
a school with a high
rate of teenage parenthood
whose students created
and ran a crèche
for pupils. The work
served to integrate
students ostracised
by early parenthood, while
helping others understand
the challenging issues
surrounding teenage
sex and pregnancy. Another
school, near Holloway
women’s prison, worked
with prisoners in
the mother and baby
unit to improve facilities
for incarcerated mothers.
Over 800 schools have
received awards, 100,000
students have been
directly involved and
over 500,000 people
directly benefited
from Barclays New
Futures. The scheme
has been covered in
more than 2,500 press
articles across the regional
and national media. The
DfES and the Qualifications
and Curriculum Association
have recognised the
scheme as an example
of best practice when drafting
the citizenship element
of the National Curriculum. The
scheme has helped Barclays
position itself as
leader in citizenship
education. |
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"I
have sat as
a judge for
Barclays New
Futures and
watched their
presentations: to get
these sizeable
grants schools
must demonstrate
some extra-curricular
scheme which
makes a difference
both within
the institution
and in its community, and
there are some
brilliant and
innovative ones
out there."
Libby Purves, The
Times |
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"Kallaway
has worked with
Barclays to
set the aims
and objectives
and then ensure
that these have
shaped and driven
the work accordingly. This
has also enabled
the projects
to grow and
develop and
allowed Barclays
to become the
acknowledged
leader in areas
such as education
sponsorship."
Alice Wilcock, Head
of Community
Affairs, Barclays
PLC |
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