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Laban
Laban is one of the
world’s leading
dance and education
institutions. Its
new studios in Deptford
won the 2003 Stirling
Prize for Architecture
and its new partnership
with Trinity College
of Music mark a radical
innovation in arts
education.
In 1999, however, Laban’s
prospects for success
were not as optimistic. With
a funding shortfall
of £22m and
doubts regarding the
input on the studio’s
value to Deptford itself, Laban
needed to enlist support
from a wide range
of people.
From 1999 to 2003
Kallaway created and
ran a positioning
campaign in support
of Laban’s Fund
raising programme.
Activity centred on
profiling the importance
of culture and social
opportunity in regeneration
to diverse target
audiences, including
the City, Government
and Deptford residents.
To illustrate cultural
regeneration in practice
and its importance,
Kallaway worked with
the Guggenheim Museum,
Bilbao and secured
support and involvement
from DCMS Minister,
Rt.Hon.Tessa Jowell
MP.
Laban achieved its
funding goals and
opened in February
2003. The centre is
widely recognised
for spearheading the
social and economic
development in Deptford.
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"...London’s
luminous Laban
Centre is a
glowing example
of how culture
can kick start
urban regeneration
...Laban is
nothing if not
a beacon, culturally
and urbanistically..."
The Times |
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"...Deptford
Creekside doesn’t
yet have the
cachet of Bilbao,
but it will.
Just as the
northern Spanish
city was rejuvenated
by Frank Gehry’s
Guggenheim Museum,
this run down
area of southeast
London is about
to be transformed
by astunning
new building..."
Time Magazine |
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"Laban
exemplifies
how arts projects
can bring rich
rewards, not
to just a few
privileged individuals
but to surrounding
communities,
the urban landscape
and the whole
cultural life
of a city".
London Mayor,
Ken Livingstone
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