Photo-London
Photo-London, the
UK's largest photography
fair, selected Kallaway
to help build its
brand, via a sponsorship
and public relations
campaign to heighten
the profile and buzz
of this year's fair
at the Royal Academy's
Burlington Gardens
which took place 18-21
May.
Photo-London's
opening night party
was attended by
over 1,000 people
including Matthew
Williamson, Kim
Cattrall, Sam Taylor-Wood,
Nick Rhodes, Neil
Tennant, Laura Bailey
and Philip Treacy.
Christopher Bailey,
Burberry's, creative
director curated
his own exhibition
at the fair and
over 30 events took
place from tours
around the Courtauld
to photo-blogging
at the Apple
Store.
Our media campaign
secured coverage
across national
and international
media including
features and full
pages in The
Times, The Independent,
Financial Times,
Sunday Times Magazine,
Evening Standard,
Arena, Esquire,
Highlife, Wallpaper,
Die Welt, Der Spiegel,
Wall Street Journal,
Art Review, Art
& Auction, British
Journal of Photography
and Antiques Trade
Gazette…to
name a few. Photo-reported
sales of over £3.2m
and 18,000 visitors
- a 25 per cent
increase on paying
visitors from last
year.
Photo-London 2007
will take place
17 - 20 May at Burlington
Gardens, London,W1.
“You guys are great! My attitude to public relations has changed completely! Your enthusiasm for the project really showed through and your handling of journalists was excellent”.
Daniel Newburg, Director, Photo-London
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