Created by Kallaway and produced in partnership with the BBC - UK's largest amateur choral competition

Choir of the Year is the competition UK choirs aspire to win.

The contest has involved more than 150,000 singers and has touched schools, families and communities all over the UK. In 2008 the total circulation of national and regional press coverage secured by Kallaways public relations campaign was 10,203,676 pieces and included the BBC, The Times and The Guardian. Choir of the Years appeal across generations, its wide national reach and open to all attitude ensures the widest possible exposure.

Kallaway created Choir of the Year in 1983 for Sainsbury's and it quickly became a major event in the live-music calendar, broadcast to millions on prime time BBC television from the Royal Albert Hall. The competition enabled Sainsburys to connect with its customers, its growing network of stores and staff.

After a highly successful 16-year relationship with Sainsbury's, BBC Radio 3 took up sponsorship of the event, valuing its core values of excellence and its reach into homes across the country.

Kallaway manages all aspects of the sponsorship including competition and event management and public relations. The most recent competition culminated in a spectacular showdown at the Royal Festival Hall with a capacity live audience of 2,500 and broadcast on BBC FOUR and BBC Radio 3.

Follow this years competition at www.choiroftheyear.com