Hiscox Art Gallery and Serpentine Gallery - by Damien Hirst Exhibitions

Hiscox

Leading insurer Hiscox has a long established reputation for insuring, collecting and commissioning contemporary art. Driven by Chairman Robert Hiscoxs own passion for art, the company has its collection displayed throughout their many offices worldwide and in London had a dedicated art gallery and sponsored many high profile exhibitions.

Hiscox came to Kallaway wanting to maximise the potential of this activity and to consolidate the disparate elements with one key message Hiscox is passionate and knowledgeable about art, both as insurer and as collector.

As well as working on ensuring national and international coverage of Hiscox's exhibition programme, Kallaway's public relations maximised the potential of the Serpentine Gallerys exhibition of Damien Hirsts own collection, of which Hiscox was the major sponsor. We secured interviews with Robert Hiscox on BBC 2s Working Lunch and BBC Radio 4s business programme The Bottom Line to discuss collecting art in the context of the Damien Hirst exhibition.

Exhibitions within Hiscoxs own gallery featured a wide range of artists from Stella Vines controversial images of Kate Moss, which generated articles across the world and was reviewed by Waldemar Janusczuk in the Sunday Times to an exhibition of graduates from the Ecole des Beaux Arts in Paris.

" The paintings in the flashy corporate foyer tackle an unlikely subject for an insurance HQ: they are ruminations on celebrity and the weird wounds it inflicts.

Waldemar Januszczak,
The Sunday Times,

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