Kinetic art is art that has a life of it's own. Pioneered by world famous artists including Maholy Nagy, Jean Tinguely, Marcel Duchamp and Alexander Calder during the 1900s, modern contemporary kinetic and electronic artworks utilise and warp technology, to explore, nurture and comment on our evolutionary processes and challenge scientific and universal exploration.

By clearly positioning Kinetica Art Fair as a must visit event, establishing Kinetica as the leading authority on kinetic art and increasing the appreciation and understanding of the Kinetic Art movement in the mainstream and specialist media, Kallaway ensured the Kinetica Art Fair appealed to members of the public, culture seekers and key buyers and collectors alike. Kallaway’s three-month PR campaign generated over 110 stories across leading print and broadcast titles in the UK and around the world, attracting over 8,5000 visitors to the three day fair.

Coverage highlights include:

	International coverage with broadcast packages on BBC World Service's Digital Planet and CNN reaching millions of people around the world through to articles in the Times of India, Italy’s most read art publication ExibArt, French newswire Agence France Press and Russian news programmes Coбытия and Hacтрoeниe
	UK national coverage with broadcast packages on Channel 4 News and features in The Daily Telegraph, The Guardian, The Independent and BBC News Online as well as coverage in trend setting key lifestyle titles such as GQ, Arena, The London Paper and Time Out.
	Reaching the core arts audience through titles such as Art Info, Design Week, FADWebsite, Art Future, Art Info, Art Newspaper and Art Daily

Our carefully managed ticket giveaway programme helped ensure coverage in specialist national, regional and niche publications including a full page in Time Out through to leading arts website Spoonfed.co.uk, specialist media outlets such as The Sci-Fi Channel and local papers across London. In total, the ticket allocation programme alone enabled Kinetica’s messages to reach over two million people. In addition to the press coverage, we secured drinks sponsorship for the VIP reception.

“Kallaway did a fantastic job securing an extensive range of coverage around the Fair, ensuring its success as both an exciting day out and a must visit destination for art lovers and buyers. The team also succeeded in clearly communicating our value - exemplified by the number of visitors attending over the three days and the number of major works sold by artists such as Tim Lewis, Balint Bolygo and Ivan Black. Team Kallaway is a delight to work with!”

Tony Langford, Managing Director, Kinetica Museum


Go to Kinetica Art Fair 2010 Media Centre