Kinetica Art Fair

Kinetica Museum is the UKs only organisation dedicated to kinetic art. Kallaway has worked with the organisation to position it as the leading authority on art that has a life of its own. Every year Kinetica Museum runs the Kinetica Art Fair in London.

Kallaway's public relations campaign highlights unique exhibits which tell stories of current developments in the arts, science and technology. In 2010 we created opportunities for journalists to meet the artists and explore the artworks, maximised publicity opportunities by taking a musical mechanical milkfloat through the streets of London to create a unique photo opportunity for press photographers.

Coverage for the 2010 three day Kinetica Art Fair ranged from CNN, Channel 4 News, The Daily Telegraph and the Times to GQ, Arena, Design Week and Grafik Magazine and was widely supported on social media channels including Facebook, Twitter and You Tube. Visitor numbers at the Fair exceeded 10,000 with an increase in the number of major works sold by exhibiting artists.

Kallaway continues to promote the Kinetica Art Fair.