Launching Citizenship
In September 2002, the DfES formally launched Citizenship into the National Curriculum. The DfES worked with Kallaway to communicate this addition and the position the role it might play in the social and educational development of young people.

Kallaway recognised how Citizenship would require schools to become more active in the community and open to business involvement. Kallaway worked with the DfES, business and community groups to communicate the benefits of having citizenship in the curiculum.

Kallaway created partnerships with learn.co.uk and the Independent newspaper to produce case studies and editorial supplements on employees’ involvement in the community and the business benefits this could deliver through increased staff morale and business profile in the community.

Two supplements were produced in the Independent, the first in September 2002 focussed on citizenship in education both in the classroom and in the community. The second supplement in February 2003 focussed on corporate citizenship and business involvement in the community and included editorial from the Prince’s Trust, National Grid Transco Foundation, Business in the Community and Barclays exploring the benefits businesses can gain by encouraging their employees to volunteer within the community.

The year’s activity culminated in a high-profile conference, devised and managed by Kallaway, at the British Library in February 2003. Entitled: ‘Partners in Citizenship: From the Classroom to the Boardroom’, the event sought to bring both the business and education sector together to discover how each could benefit from closer working partnerships.

The activity enabled the DfES to position citizenship as a vital element of young people’s education and to highlight the mutually beneficial role business can play in supporting active citizenship across society. The conference was attended by over 150 guests drawn from education and FTSE 100 companies. Speakers included Stephen Timms, Minister for CSR; Sir Tom Shebbeare, the Chief Executive of The Prince’s Trust and Dr. Mary Harris, Head of National Grid Transco Foundation.