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Laban
Laban is one of the world’s leading
dance and education institutions. Its new
studios in Deptford won the 2003 Stirling
Prize for Architecture and its new partnership
with Trinity College of Music mark a radical
innovation in arts education.
In 1999, however, Laban’s prospects
for success were not as optimistic. With
a funding shortfall of £22m and doubts
regarding the input on the studio’s
value to Deptford itself, Laban needed to
enlist support from a wide range of people.
From 1999 to 2003 Kallaway created and ran
a positioning campaign in support of Laban’s
Fund raising programme. Activity centred
on profiling the importance of culture and
social opportunity in regeneration to diverse
target audiences, including the City, Government
and Deptford residents. To illustrate cultural
regeneration in practice and its importance,
Kallaway worked with the Guggenheim Museum,
Bilbao and secured support and involvement
from DCMS Minister, Rt.Hon.Tessa Jowell
MP.
Laban achieved its funding goals and opened
in February 2003. The centre is widely recognised
for spearheading the social and economic
development in Deptford.
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