Photo-London
Photo-London, the UK's largest photography fair, selected Kallaway to help build its brand, via a sponsorship and public relations campaign to heighten the profile and buzz of this year's fair at the Royal Academy's Burlington Gardens which took place 18-21 May.

Photo-London's opening night party was attended by over 1,000 people including Matthew Williamson, Kim Cattrall, Sam Taylor-Wood, Nick Rhodes, Neil Tennant, Laura Bailey and Philip Treacy. Christopher Bailey, Burberry's, creative director curated his own exhibition at the fair and over 30 events took place from tours around the Courtauld to photo-blogging at the Apple Store.

Our media campaign secured coverage across national and international media including features and full pages in The Times, The Independent, Financial Times, Sunday Times Magazine, Evening Standard, Arena, Esquire, Highlife, Wallpaper, Die Welt, Der Spiegel, Wall Street Journal, Art Review, Art & Auction, British Journal of Photography and Antiques Trade Gazette…to name a few. Photo-reported sales of over £3.2m and 18,000 visitors - a 25 per cent increase on paying visitors from last year.

Photo-London 2007 will take place 17 - 20 May at Burlington Gardens, London,W1.