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People
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Bill
Kallaway
Chairman
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Bill Kallaway is one of the UK's
leading pioneers in business cultural
communications. In 1972 Bill founded
Kallaway to develop sponsorship
initiatives between business and
the arts. With over 30 years experience
and three Hollis and
13 Arts & Business winners
awards for its client campaigns,
Kallaway is now one of the UK's
foremost cultural consultancies.
Bill is responsible for some of
the country's most effective cultural
sponsorships ranging from Whitbread
Book of the Year, Sainsbury's
Choir of the Year through
to Barclays New Futures
which, at £10m, is the UK's
largest education sponsorship.
He advises across business sectors
and has developed CSR and social
sponsorships for, among others,
British Gas,
Prudential, Lloyds
Bank, and Transco
- developing schemes that have
run for up to 20 years and spanned
areas as diverse as urban regeneration,
environment, employee initiatives
and community investment.
Bill is a Fellow of the Royal
Society of Arts, and a founder
member and subsequently Chairman
of the European Sponsorship Consultants.
He has acted as a judge for both
Hollis and PR Week Awards and
in 2001 was awarded the Hollis
Sponsorship Personality of the
Year. In 2003 he was appointed
Chairman of the National Youth
Theatre of Great Britain.
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Peter
Welch
Managing Director
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Educated at Bishopshalt School
in West London, Hornsey College
of Art and Central St Martins,
Peter is married with two children
and lives in North London. Peter
taught at Central St Martins,
worked as an award-winning designer
for many of the UK's leading
high street retailers and was
an early advocate of utilising
new media technology, he went
on to develop a series of digital
applications for Avis, BP, Global
Access and CBRE . Before joining
Kallaway he established and
then ran the multi-media and
online division of Small Back
Room.
As well as the day-day running
of Kallaway, Peter is responsible
for providing strategic counsel
to clients, who include the
Wellcome Trust, BBC
and BG Group in the development
of programmes to implementation.
This includes discovery and
goal setting, competitor analysis,
rights and partnerships development,
programme planning, overseeing
implementation and evaluation.
Peter is an Arts and Business
Fellow, his pro bono work includes;
 
Board member of Theatre-Rites
children's theatre company
Media consultancy to the Chair
of the Central London Partnership
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Anna
Burns
Development Director
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Anna graduated in law and then
spent three years working for
Kyowa Saitama Bank in Tokyo
before returning home to find
her niche in the communications
industry.
Anna has worked in communications
for twelve years across a range
of disciplines;
Business television and
new media; ITN
Branding and design;
Basten Greenhill Andrews and
Brandhouse WTS
Public Relation and Sponsorship;
Ketchum and Manning Selvage
and Lee.
Her role involves helping Kallaway
establish successful working
relationships with its clients,
and leading the strategic communications
planning on projects to ensure
sponsorship initiatives are
well received by the media.
Some clients Anna has worked
with recently include: Coca
Cola GB, the Virgin Group, Hiscox,
Proctor& Gamble, and the
Wellcome Trust.
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