Designed by award-winning architects Feilden Clegg Bradley, Quad is a new venue of local, national and international significance. It comprises of a large contemporary art gallery, two cinema screens, a café bar, workshop spaces, artists studios and The Box, a multipurpose space with a varied programme of live performances, seminars and film screenings.

The centre opened with a major new installation by Turner Prize-nominated artists Jane & Louise Wilson, Spiteful of Dream. It is the first venue outside London to host a BFI 'mediatheque', a digital jukebox giving users access to over 1000 films and television programmes.

Highlights of Kallaway's campaign included a two page feature on Spiteful of Dream in Frieze with an in-depth interview with artists Jane & Louise Wilson about their working process, and 'Image of the Week' in The Times Knowledge supplement.

Design Week profiled the new centre with a focus on the experimental architecture and innovative branding and design, while a two page news article in Art World provided a detailed overview of Quad with comments from key spokespeople involved in the project.

A broad range of coverage was secured, from features in the Independent on Sunday and The Guardian, to specialist titles such as Film & Festivals and Arts Professional.