Kallaway ran a five-month strategic PR campaign to ensure that all aspects of the Rivington Place launch and wider story were communicated in an effective and compelling way. This included a strategic planning workshop for key members of the Rivington team which was crucial in forming a unified communications platform that was ownable, newsworthy and motivating.

We secured 85 pieces of editorial published in 16 countries reaching an estimated total of 15 million people.

Highlights of the campaign included

	A double-page interview with Stuart Hall in The Observer outlining his vision for Rivington Place two weeks before the building opened, a three-page feature in The Guardian discussing Rivington Place in the context of multicultural Britain and an architectural feature in the Financial Times.
	Broadcast coverage included Front Row, BBC Radio 4's flagship arts programme; BBC Radio 3's Nightwaves and an interview with Mark Sealy on BBC London 94.9FM breakfast programme.
	A special issue of Time Out dedicated exploring Why the arts are so white, hooked to the launch of Rivington Place, a major accolade for a new arts venue.