Rivington Place

Rivington Place is a landmark cultural institution dedicated to supporting culturally diverse visual arts and home to two major arts organisations, Iniva and Autograph. Opened in autumn 2007 and designed by award-winning architect David Adjaye OBE, it was the first new build public gallery in London since the Hayward Gallery opened in 1968.

Kallaways strategic public relations campaign positioned Rivington Place as leading the debate on issues of cultural identity through a range of media, and in total achieved 85 pieces of editorial published in 16 countries, reaching an estimated total of 15 million people.

Highlights of the coverage included a double-page interview in The Observer with Inivas Chairman, Professor Stuart Hall, discussing his vision for the new building and the importance of its role in contemporary Britain; a three-page feature in The Guardian discussing Rivington Place in the context of multicultural Britain and an architectural feature in The Financial Times.

Broadcast coverage included Front Row, BBC Radio 4s flagship arts programme; BBC Radio 3s Nightwaves and an interview with Mark Sealy on BBC London 94.9FM breakfast programme.

A further highlight was a special issue of Time Out dedicated to exploring Why the Arts are So White, hooked to the launch of Rivington Place, a major accolade for a new arts venue.