Sponsorship
Kallaway, founded in 1972, was the first arts sponsorship consultancy in the UK. Our success and subsequent reputation was achieved by recognising that the arts and the arts audience are powerful and influential groups and ideally suited for corporate partnerships. Early clients included Harvey's of Bristol, Commercial Union, John Players and Imperial Tobacco.

Then as now, we work to the maxim that sponsorship is a 'mutually advantageous business collaboration to achieve pre-defined objectives'. We use our 30 year experience in all client consultations to secure the best
achievable outcomes.

For new clients we either create or identify opportunities for collaboration at the same time as seeking new aspects that will give the campaign additional edge. For ongoing projects we work with clients to review and freshen their activity to ensure that it maintains its original rigour.

Kallaway handles all aspects of programme management from contracts, budgeting and evaluation to audits.