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The new £13m
Unicorn Theatre
came to life in
December 2005 amid
a clamour of public
attention and celebration.
The opening marked
the culmination
of 18 month public
relations campaign
led by Kallaway,
which clearly positioned
the new theatre
and launched it
to millions of people
across the country.
Highlights included
BBC ONE and BBC
Radio 4 national
news, features in
every broadsheet
paper and coverage
across a spectrum
of lifestyle and
consumer titles.
The Unicorn Media
Centre contains
all news releases,
briefing documents
and high resolution
images linked to
our successful campaign.
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