Wellcome Collection

Kallaway was appointed by the Wellcome Trust, the world’s second largest medical charity, to create a stand out launch strategy and communications campaign for the launch of Wellcome Collection.

Wellcome Collection is a unique contemporary museum and gallery that provides visitors with radical insights into the human condition exploring medicine, life and art across three galleries within a £30m public building.

The building is a bold move for the Trust and one that required delicate handling to ensure it was viewed as part of the Trust’s wider mission of funding biomedical research into human health and disease as well as attracting culture seekers and family visits.

Our two year international campaign began a year before opening and provided a global platform for the Trust to communicate Wellcome Collection’s vision and motivate a range of audiences to visit.

Throughout the campaign Kallaway managed over 200 journalists visiting the venue and one billion people were exposed to Wellcome Collection messages with coverage secured in outlets as diverse as BBC News, ITV, Channel Four News, The New York Times and The Economist through to Middle East Broadcasting Corporation and titles across Europe.

As a direct result over 100,000 people visited Wellcome Collection during its first five months of opening – the venue’s annual target met in under half a year.

“What a fabulous hodgepodge the Wellcome Collection is. Here, art wields a scalpel, science a paintbrush.” Kate Muir, The Times