Kallaway Event Management at Hard Rock Café for Youth Music

Youth Music is dedicated to transforming young lives through music. Kallaway worked with the charity to help set up a sponsorship department creating the tools and resources to approach the corporate sector with confidence.

Kallaway gained a comprehensive understanding of Youth Musics national and regional activities, policies and delivery framework. We examined the organisations strengths and weaknesses, its current profile and its ambitions for the future.

Equipped with this knowledge and understanding, Kallaway was able to recommend financial targets and sponsorship packages and a public relations campaign which helped to translate Youth Musics aspirations into achievable goals.

The sponsorship strategy was supported by prospect cultivation events to showcase Youth Music to new audiences: Youth Music Live at the Hard Rock Caf launched the charity to corporate prospects, politicians and celebrities. 200 guests enjoyed being entertained by young musicians and community music groups that have benefited from the support of the charity.

Kallaway set up meetings with CEO Christina Coker and a number of blue-chip companies and developed a company workshop on how to manage sponsorship cultivation.