KAFFEINE / Arts & Culture, Lifestyle

Training: How to talk to the media

3 August 2022

Join Will Kallaway, Managing Director, to learn how to prepare and maximise media interviews. The small group training (four people maximum) for managers or director level inviduals, covers all aspects of the interview process from preparation and messaging to optimising the interview itself. Importantly, these sessions will include filmed mock interviews with feedback providing a realistic but supportive way to learn. Participants will receive worksheets and an interview preparation handbook. Lunch and after event drinks will also be provided. 

The training covers:  

  •       Meet the press: Journalists, media channels and the changing nature of the media 
  •       The importance of ‘4D’ thinking  
  •       Story structure 
  •       Message structure and development 
  •       Setting the right environment 
  •       Interview goal setting and techniques 
  •       Briefing interviewees and interviewee roles 
  •       Dealing with tricky questions 
  •       Interview practice with mock scenarios 
  •       Live practice and feedback via filmed interviews
  •       Training workbooks and manuals to use and take away 

 Given the nature of the training we structure groups of similar job roles. We also provide training for company teams or individuals either at Kallaway or at your office. 

Dates and location:            

  •       Manager level session: 11 October and 8 November 2022 
  •       Director level session: 25 October and 29 November 2022
  •       Timings: 10am - 4pm
  •       Kallaway, 2 Portland Road, Holland Park, London, W11 4LA


  •       £695 per person (excluding VAT)

How to book 

Please contact training@kallaway.com with the names and details of those attending. Please also include the details of to whom invoices should be raised. Will will be in touch with participants ahead of the training so the training can be tailored appropriately. Joining instructions will also be shared.   

If you're keen but can't make the dates, please let us know and we'll coordinate future dates for your needs.  

About your trainer 

Will Kallaway has 25 years in strategic communications for significant national and international brands from across the private and public sector as well as national governments. He advises business leaders on effective communications planning and delivery – from preparing for multi-million-pound launches through to dealing with sharing difficult news, reputational issues and crisis management.

His experience includes leading major launch campaigns such as the London 2012 Cultural Olympiad, The View from The Shard, Hard Rock Cafe’s European flagship venue, The Mary Rose Museum and The Wellcome Collection to multi-audience and issue placemaking initiatives for councils and private developers including Battersea Power Station, Wembley Park and Imperial College. International programmes include work for Finnish, Swedish and South African Governments, and major UK campaigns include initiatives for Barclays, Sainsbury’s and Diageo as well as campaigns for the Affordable Art Fair, Tower Bridge, KidZania and Dreamland – to name a few. 

Outside of work Will is involved in a wide range interests from hands on organic farming, ferrying small children around for never ending after-school clubs and being an an officer in the Army’s Media Operations Group, now part of the 77 Brigade that has the aim to achieve stability overseas by leading on special influence methods that build military capacity in all stages of conflict.