INCREASE IN VISITORS
City of London Corporation appointed Kallaway to help re-engage more young, cool-hunting Londoners and tourists to Tower Bridge – the exhibition inside London’s best-loved landmark.
Our ongoing campaign started in 2014 launching Tower Bridge’s new glass floor resulting in a 147% increase in footfall to the Exhibition over the following six months,
This launch has been just one of the highlights in a five-year campaign that has seen us put in place a calendar of activations that has generated awareness, changed perceptions and significantly increased footfall. Yoga, mindfulness, storytelling and even working with psychotherapists to help visitors beat their fear of heights are just some of Kallaway’s creative ideas brought to life 42m above the Thames.
In 2019, Tower Bridge celebrated its 125th anniversary weekend with record-breaking visitor figures to the attraction. Our bespoke media strategy landed key coverage every day leading up to, and on, the celebratory weekend; ensuring coverage as far reaching as China Daily and Deutsche Presse-Agenteur, to ITV London and the Mail Online.
Reaching beyond the Capital our UK and international travel and tourism campaign is securing stories across the country and around the world in outlets as varied as Yorkshire Post and the New York Times International. This coverage, complemented by our social media campaign with leading online influencers is ensuring tourists to London have Tower Bridge on their itineraries and has firmly cemented Tower Bridge’s 18th place in the list of top 20 paid visitor attractions in VisitEngland’s Annual Attractions Survey 2019.
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