INCREASE IN TICKET SALES
INCREASE IN WEB TRAFFIC
MILLION POTENTIAL CAMPAIGN REACH
INCREASE IN HOUSE PRICES
Kallaway launched the reimagined vintage-style pleasure park Dreamland to a new generation. The campaign had a dual purpose – raise the profile of the park and use Dreamland’s rebirth as a further catalyst for the repositioning of Margate as a cultural destination and emerging creative hub. Dreamland was presented as a ‘must visit’ attraction for cool hunters, culture seekers and families alike. Our campaign maximised its positioning as ‘old fashioned but oh so fashionable’ and built towards a blockbuster opening day culminating in a live concert with Marina and the Diamonds. Throughout the campaign, we worked with the park’s lead designer Wayne Hemingway, the local council and Margate’s other attractions to position Dreamland at the heart of Margate’s resurgence. Our campaign generated 1,300 stories across the UK and international media and influential lifestyle titles such as Vogue, Harper’s Bazaar and Esquire. The campaign generated a 700% rise in website traffic and a 500% rise in ticket sales prior to launch. Interest in the area as a place to live and work has rocketed. “Margate is the UK’s hottest market outside of London” reports The Guardian as house prices increase by 24%. “Kent’s east coast is the new Shoreditch”, reports The Telegraph.
Four months after Dreamland opened, we launched its roller coaster, the Scenic Railway.
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